The world’s biggest Primark is officially OPEN!


After three years, the day everyone’s been waiting for has finally arrived, and the world’s biggest Primark has opened in the heart of Birmingham!

Set over five floors and 160,000 square feet, in addition to the usual Primark fare it also contains three restaurants, a beauty salon and a barbershop.

The Custom Lab will offer you the opportunity to design your own, personalised T-shirts and other items, whilst free water fountains and recharging areas for yourself and your phones are scattered throughout the store.

With a Disney themed café, a Hogwarts area and a Game of Thrones range, Primark offers not only style and fashion but on-the-nose, pop culture trends.

If you haven’t yet been down there, add it to your Easter shopping list!